Marketing Director APPLY NOW

Pyramex is a leading global supplier of personal protective safety equipment. We offer high quality safety products and innovative solutions to meet the needs of employers in all fifty states and 60 countries. Based in Piperton TN, Pyramex is a values driven company that strives to deliver the best possible products with the best possible service.

Essential Duties:                                                                                                     

• Collaborate with appropriate teams to develop marketing and branding strategy for existing and new products
• Lead the development and execution of marketing plan to drive customer sales and retention
• Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies
• Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products
• Conducts pricing research and analysis to ensure competitive product and service pricing
• Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership
• Collaborates in the development of new products.
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies
• Collaborates, participates in, and coordinates promotional activities or trade shows
• Negotiates contracts for services needed to execute a marketing strategy
• Collaborates with creative team in managing all Digital Platforms for Pyramex: Website, Twitter, LinkedIn, Facebook, and Instagram to grow Pyramex presence online. 
• Ensure that Pyramex has proper SEO to increase our presence with the end user. 
• Ensure that Pyramex is properly represented on direct-to-consumer websites – Amazon, etc.
• Monitor competitor websites to provide monthly competitive updates 
• Conduct periodic pricing analysis vs. competitors
• Plan and execute Marketing Initiatives to increase Pyramex sales of all current Pyramex product lines, giving primary focus to new product lines with extensive growth potential – Gloves, Welding, Hi Vis, and Head Protection 
• Plan and execute regional programs in conjunction with sales group to assist in gaining market share regionally
• Provide ongoing analysis of Pyramex products and distributor network to increase market share. 
• Provide monthly pricing and product analysis
• Provide monthly competitive analysis to product management and sales team
• Create a digital marketing plan for both industrial and retail to increase market share
• Plan product introductions for assigned product lines 
• Ensure that Pyramex products are priced effectively in relation to competition and market
• Ensure that Pyramex sales and product development team are informed of competitive threats
• Increase Pyramex brand awareness through increased website traffic and online purchases for Pyramex distributors
• Increased focus by internal and external sales team on new and existing products as assigned by management

 Qualifications:                                                                                                                        

• Bachelor’s degree in business, Marketing or related field required; master’s degree preferred
• At least 5 years of management experience in a marketing role
• Experience in strategically growing, managing and developing a team
• Excellent communication skills, both written and verbal
• Innovation and creativity to create brand new strategies that attract customers and succeed over the competition
• Ability to lead groups and be decisive
• Collaborative skills to accept and incorporate ideas into strategies
• Time management and organization to meet strict deadlines
•  Ability to recognize trends and stay ahead of them
• Proficient with analysis and design software
• Knowledge of internet marketing campaigns, including SEO